Taking control of the guest photo experience

How Palma Aquarium brought its photo operation in-house with GoPhoto, gaining full control over the guest experience while transforming photography into a strategic revenue stream.

Zoos & Aquariums

Palma de Mallorca, Spain

Capture Towers, Roaming Camera, Order Stations, Print Station

Palma Aquarium

Taking control of the guest photo experience

How Palma Aquarium brought its photo operation in-house with GoPhoto, gaining full control over the guest experience while transforming photography into a strategic revenue stream.

Zoos & Aquariums

Palma de Mallorca, Spain

Capture Towers, Roaming Camera, Order Stations, Print Station

Palma Aquarium

Taking control of the guest photo experience

How Palma Aquarium brought its photo operation in-house with GoPhoto, gaining full control over the guest experience while transforming photography into a strategic revenue stream.

Zoos & Aquariums

Palma de Mallorca, Spain

Capture Towers, Roaming Camera, Order Stations, Print Station

Palma Aquarium’s challenges

Limited control over photo business

With an external photo operator managing the entire operation, Palma Aquarium had limited influence over pricing, product offerings, operational decisions, and the overall guest experience.

Revenue leaving the business

While photography was an important part of the visitor journey, a significant share of the commercial opportunity remained with the external operator instead of contributing directly to the aquarium’s business.

Creating a seamless guest experience

Palma Aquarium wanted every part of the visitor journey to reflect its own quality standards. Bringing the photo operation in-house would allow the team to fully align the photo experience with the rest of the attraction.

What was needed

Palma Aquarium partnered with GoPhoto to successfully transition from an outsourced photo concession to a fully in-house operation. GoPhoto delivered a complete end-to-end solution, including hardware, software, staff training, operational guidance, photo product fulfillment and ongoing support, allowing the aquarium to confidently manage its own photo business from day one.

We understand the pressure of peak hours, downtime, and rising labor costs.   That’s why we built one platform your team can run themselves.