The Capital Wheel’s challenges
Labor-intensive operations
The existing photo operation required significant manual effort, staffing, and ongoing maintenance. Consuming resources that could be better spent elsewhere.
Lack of strategic insights
Without data-driven tools, there was no visibility into pricing optimization, product performance, or guest behavior patterns.
Outdated technology
Legacy systems couldn’t keep up with modern guest expectations for seamless, digital-first photo experiences.
What was needed
The Capital Wheel needed an end-to-end solution that could streamline operations, reduce headcount, and unlock smarter revenue strategies. GoPhoto provided reliable hardware, powerful software, and hands-on strategic support; including dynamic pricing guidance that directly increased the guest experience.
key outcomes
Lower
photo staffing needs
Real-time
sales data insights
Increase
in conversion rates
Derek Lovato
Vice President & General Manager
The Capital Wheel at National Harbor
